15 Best Items to Sell on Etsy

If you’re considering starting an online business and wondering if you could sell on Etsy, the answer is yes!

This global marketplace is well-known for handcrafted items that customers can’t find anywhere else, so people are always looking for the next big thing. Here are the best items to sell on Etsy.

How to Know What to Sell on Etsy

Before we dive into the best items to sell on Etsy, it’s important to know how to research on your own and find what sells best. This is because trends come and go, and staying on top of popular items is essential. In order to do this, you can use a site like eRank to search keywords and check out your competitors.

15 Best Items to Sell on Etsy

Now let’s dive into the best items to sell on Etsy!

1: Stickers

Stickers are a popular item — among various ages — and make great items to sell on Etsy. They’re inexpensive (to make and buy) and don’t take up much space. They’re also a fun way for consumers to express themselves and add flair to everyday goods like water bottles, laptops, bags, and more.

Etsy store owners are also aware of the growing popularity of bullet journal and planner trends. As a result, stickers have risen to prominence as a popular way to personalize notebooks and organize to-do lists.

Stickers are inexpensive and simple to produce. You won’t have to worry about bulky packaging or costly shipping either, making these a great item to start with.

2: Planners and Notebooks

From beautiful bullet journals to personalized planners and notebooks, giving individuals a place to write down their thoughts, ideas, and plans is a thriving business on Etsy.

You can begin selling planners and notebooks on Etsy by creating unique covers. One method is to turn your handcrafted drawings or computer graphics into printed covers. Or, you can create digital planners and notebooks that consumers can upload to apps like Goodnotes.

With customers increasingly seeking customization options, it’s also a good idea to include personalized touches, like engraving the owner’s name.

3: Digital Artwork

Selling digital items is extremely popular on Etsy, including selling items like templates, desktop wallpaper/organizers, smartphone icons, digital art, and so much more. Plus, digital artwork and graphic design items can be created once and sold forever, which is great for you as the seller.

Many consumers love purchasing digital items because they are reasonably priced. Most of them are under $25, and people can buy and access them immediately without having to wait for them to be delivered.

If you’re an artist and want to sell your art online, providing it digitally on Etsy is incredibly smart and can be lucrative.

Related: Learn How to Create Printables To Sell on Etsy

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4: Tech Cases

Everyone has at least one tech item that matters to them these days. From cell phones to laptops to headphones, tech has become a central part of living in today’s age. For example, did you know the average American looks at their phone 344 times every day?

People enjoy using phone cases, AirPod cases, laptop cases, and more to express themselves. Because there are so many different phone models, laptops, and headphone cases available, there is a huge market for personalized options.

There are two ways to sell these tech accessories. First, you could provide your own, purchasing clear and blank cases and then painting them or crafting them yourself. Or you can begin with a sample offer from a wholesale market, then discover your best-selling items and create a collection around them.

Another benefit? Since these accessories are usually compact and lightweight, they are easy to ship and store. This is a wonderful product to sell if you enjoy designing patterns and want to demonstrate your creativity.

5: Beauty Products

In the cosmetics industry, there is currently a shift away from mass-produced, chemical-laden products and more consumers are looking for handcrafted, small-batched, organic, and eco-friendly alternatives. If you want to start selling on Etsy, now is the moment to capitalize on bath and beauty products. The bath and shower products market is worth billions, so why not create your own products and create items that women (and men!) will love on their bodies?

Just a few items you can make and sell include; bath bombs, soap bars, body washes, body scrubs, face products like cleansers and moisturizers, and lip balms. Of course, you can find, create, and sell an endless array of products, but these are just a few ideas to get you started.

6: Vintage Items

There are many collectors out in the world who would pay premium prices for certain vintage items. In order for your items to be verified vintage products on Etsy, they must be at least twenty years old. So keep this in mind if you want to build a vintage aesthetic and shop.

Just a few items you can thrift and source and turn around and sell include; vintage clothing, shoes, and jewelry, older and refurbished furniture, and vintage home decor. You may also be able to find vintage books, postcards, and charms that you can sell.

7: Party Supplies

Many people enjoy spending money on special occasions like parties and weddings. These people also love finding unique and special items to spend their money on Etsy.

There are two ways you can make money with party supplies on Etsy: weddings and parties. And even those can be broken down further (or combined). For example, you could focus on kids’ party decor, wedding toppers, or balloon structures.

Overall, items like party décor, party supplies, invitations, party games, jewelry for special occasions, and so much more can be lucrative on Etsy.

Related: 15 Side Income Ideas You Can Start (With No Special Skills)

8: Zero-Waste Products

In a nutshell, zero-waste products aim to send nothing to the garbage. As more consumers become wary of their carbon footprint and look to make changes to what they waste, use, recycle, and more, they are looking more into zero-waste products.

Having a shop with reusable products that people need on a regular basis can be extremely popular. This includes selling items like reusable “paper” towels, zero-waste toothpaste, soap, and/or hair care, and even offering refillable items. There are so many items that can be switched from plastic to zero-waste, including razors! The best part is that many buyers are willing to pay premium prices for these products.

You can create these products on your own or buy wholesale items from popular zero-waste shops. If you choose to purchase wholesale, be sure that you’re only working with shops that truly care about the planet and that aren’t greenwashing.

9: Jewelry

Do you enjoy crafting? If you love gems, jewels, metals, and other jewelry components, you can make jewelry and sell it on Etsy. You could also use crafting items like clay! Jewelry is a top-selling category on Etsy, and you can sell pre-made items or sell the components people need to craft their own.

Just a few items that you can sell include; necklaces, rings, earrings, personalized jewelry, engagement rings and wedding bands, chokers, and more.

10: Engraved Items

If you can engrave or laser-cut items, you can offer customized products on Etsy and make quite a bit of money. Of course, this will also cost quite a bit of money to start up, since shipping items like this would most likely require insurance and other important payments. You also have to make sure that customers pay upfront for these custom items since you won’t be able to reuse them if they don’t or decide to cancel.

Luckily, Etsy has a guide on how to offer custom items on their website. This is great if you’re just starting out.

11: Handmade Clothing and Accessories

If you love sewing, crocheting, or knitting, you can offer handmade clothing and accessories like hats, bags, and more on Etsy. People love having a custom-made item, especially when it’s made with love and by a small business!

You can craft many items, including baby clothes, swimwear, dresses, pajamas, “merch” (for fans of shows, games, and more), and even hoodies. Just be sure that you aren’t using designs and trademarked items, like Disney’s characters or logos as an example.

12: Pet Items

Love animals? Enjoy baking, sewing, or crafting? There are so many pet items that you can sell on Etsy. These days, people are spending more on their pets, especially because they are choosing not to be parents.

There are quite a few different options you could make and sell, including pet-friendly baked goods, pet leashes, toys, bandanas, and beauty care items like paw lotion or dog wash.

Whether you specialize in a certain sort of pet goods or sell a wide range of items for various animals, Etsy allows pet lovers to locate unique and high-quality items. Selling on Etsy can be a terrific way to tap into this booming industry as more people own pets and seek alternatives to mass-produced pet goods.

13: Home Decor

Home decor is a great niche to offer plenty of options and best-selling items on Etsy. The US home decor market is huge and rapidly expanding, so it’s a perfect niche to dive into.

You could offer a plethora of options, including refurbished or reimagined furniture, candle holders, wall art, mirrors, rugs, and much more. Many of these items can be thrifted, painted, or refurbished vs. just built, so you can save time and money.

14: Candles

If you haven’t noticed, candles (and home goods that smell great) are incredibly popular right now. Many people are purchasing candles, diffusers, and even room sprays to help their homes smell better. This is especially true if they have kids and pets!

While candle making isn’t super easy, it’s a bit cheaper and easier to start than a bath and body business, and the items can be small enough to not cost a ton in shipping costs. Plus, you get to play with lots of different scents and looks — from vintage to chic to luxury.

Candles are useful for creating a relaxing atmosphere in the home. And they can become adorable additions to home decor or unique gifts for loved ones.

15: Holiday Items

Many people love and cherish the holidays. If you intend to offer seasonal items on Etsy, holiday decorations are perfect for your online store. It’s an opportunity to capitalize on a seasonal market and provide consumers with long-lasting, stylish, and festive decor solutions.

During the holiday season, custom ornaments are a great way to create a warm and cozy atmosphere in any home. You could also make items like wreaths, decor, and even light structures.

Because many of these items would be made with long-lasting materials, they should be able to be used year after year, making them a wonderful consumer investment. Because they are light, shipping costs should also be lower, helping you save money.

Related: 14 Homemade Gift Ideas for Christmas

Summary: Best Items to Sell on Etsy Wrap-Up

With millions of shoppers on Etsy, there are plenty of ways to open a shop and make money. Now all you have to do is pick a niche, be authentic, and create quality products that people will love.